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About US

We are brand strategists and architects. We help authors, publishers, organizations, ministries and leaders bring clarity and focus to their unique message and contribution so that their reach and results are maximized.

OUR VISIONARIES

GET TO KNOW OUR FOUNDERS
SUSAN LIGON
SUSAN LIGON

Prior to starting her own business, Susan served Word Publishing for several years as both Vice President of Public Relations and Vice President of Marketing. During her career Susan also spent time at Baylor University as Director of The Student Foundation, an elite student organization involved in recruitment, fundraising and student activities.

Greg Ligon
Greg Ligon
Greg Ligon has been with Leadership Network, non-profit organization dedicated to multiplying innovation and leadership in the Church, since 1997. He currently serves as Vice President and Publisher. Over the last 10 years Greg has provided executive leadership for the publishing imprints associated with Leadership Network. Since taking on this role, he has built a team that has not only grown the number of titles published annually in the Jossey Bass series but has also spearheaded development of the Leadership Network Innovation Series launched in 2005 with Zondervan. Together these two imprints have produced more than 75 titles targeted at the church leader market. Greg is currently providing leadership for a new imprint being launched through Harper Collins Christian Publishing – NEXT: Leadership Network Resources. During his time at Leadership Network, he has also directed the Multisite Churches Leadership Community, Leadership Training Network and spearheaded strategic services for the organization. Greg is also one of the authors of The Multi-site Church Revolution and A Multi-site Church Road Trip. Prior to joining the LN team, Greg was responsible for creating and directing the United Methodist Campus Ministry at Southern Methodist University in Dallas. He also served as senior associate pastor at First United Methodist Church in Waco, Texas. Susan and Greg reside in Murphy, Texas with their two sons, Daniel and Andrew, and two cute but lazy dogs, Sweetie and Ellie.

OUR SERVICES

TAKE A MOMENT TO REVIEW SOME OF OUR SERVICES WE PROVIDE
STRATEGIC DIRECTIVE

Ligon Group works with clients to design a comprehensive framework upon which to develop clear brand messages and plans. The Ligon Group Strategic Directive ProcessTM results in: Discerning vision, Developing mission, Determining core values, Establishing priorities, Setting goals.

BRAND INTENSIVE

Ligon Group also provides on-going facilitation and oversight for major brand initiatives including: Design of brand structure and processes, Development of strategic project plans, Facilitation of team communication, Oversight of brand development execution, Coordination of regular reporting and evaluation

CONCEPT DEVELOPMENT

Drawing upon their extensive background, Ligon Group can assist in brainstorming and crafting of new product concepts and organizational initiatives and campaigns.

THE PLAN

We are committed to developing a custom solution for your planning, coaching and consultation needs. Every engagement begins with an initial data-gathering interview to determine the needs and scope of the project. A proposal including description, timeline and fees is then prepared for client review and approval. We’ll get the t’s crossed and the I’s dotted and then get busy assisting you in developing maximum focus leading to maximum results!

CLIENTS

CHECK OUT SOME OF OUR HIGH PROFILE CLIENTS

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